Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Para Pedagang Buah pada PT. Aneka Buah Pratama Rantau prapat
Abstract
This study aimed to mengetahuiPengaruh Price And Quality Of Interest Buy Products Fruit Traders PT. Assorted Fruit Primary Rantau Prapat, both qualitatively and quantitatively. The population in this study is the employee who is on PT. Assorted Fruit Primary Rantau Prapat, a study from the month of February to July 2021 which can not be quantified. Determination of the number of samples using the formula Arikunto with the number 50 and the method of analysis used analysis method dskriptif, Test Validity, reliability, normality test, homogeneity and Test hipotesis.Hasil partial hypothesis testing (t test) showed that the influential and significant price terhadapminat buy PT. Assorted Fruit Primary Rantau Prapat. Hypothesis test results obtained thatt>ttableis 2.018> 1.675 then H0 rejected and H1 accepted, so there is significant relationship between the price of the buying interest in PT. Assorted Fruit Primary Rantau Prapat. As for the effect on product quality and significant buying interest in PT. Assorted Fruit Primary Rantau Prapat. Hypothesis test results obtained thatt>ttableis 2.836> 1.675 then H0 rejected and H2 received, so there is significant influence between the quality of the products to the buying interest in PT. Assorted Fruit Primary Rantau Prapat. Then the results of simultaneous hypothesis testing (test F) indicates that the price and quality of products simultaneously and significantly affect terhadapminat buy PT. Assorted Fruit Primary Rantau Prapat. Hypothesis test results showed that Fcount>Ftableis 6.488> 3.20 then H0 is rejected and H3 received, so there is significant influence between price and quality of the products to the buying interest in PT. Assorted Fruit Primary Rantau Prapat.
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